A Mural Designed to Become a Moment
When Kendra Scott came to me about creating a mural for their South Congress flagship, they wanted a mural that felt cheerful, welcoming, and unmistakably Austin. Something that would brighten the storefront, attract foot traffic, and give visitors a reason to stop, smile, and snap a photo before they walked in.
What none of us expected was how quickly it would become a local favorite. Within days, the wall turned into a steady backdrop for selfies, group photos, engagement announcements, and vacation snapshots. The mural became part of the South Congress experience - not just decoration, but a destination.
why this mural worked so well
A good mural doesn’t just add color. It creates an experience people want to participate in. This wall had all the right ingredients:
A high-visibility location with constant pedestrian traffic
A bright, joyful design that people naturally gravitate toward
Easy access for photos, which encourages sharing
A brand-aligned message that still feels friendly and universal
The result? A mural that quietly markets the business every single day.
No ad spend required, just paint, thoughtful design, and a space people love engaging with.
real photos, real people, real impact
This mural has been photographed thousands of times — by locals grabbing coffee, tourists exploring Austin for the first time, and longtime fans of the brand stopping by to visit. It’s organically showed up on Instagram, travel blogs, influencer guides, and “Best Murals in Austin” lists without any prompting.
Each photo shared becomes an effortless piece of marketing that extends the reach of the space far beyond foot traffic. It keeps the storefront recognizable, memorable, and part of the cultural fabric of South Congress.
as seen in
It’s been featured in countless guides and roundups, including:
These features continue to introduce new visitors to the mural and to the storefront.
curious about what a mural could do for your space?
This project is a perfect example of how intentional artwork can shape the way people interact with a place. If you’re dreaming up something for your own business, I’d love to help you create a mural that makes your space feel alive — and maybe even becomes a destination of its own.